The most effective outreach campaigns are those that understand changing demands and evolving demographics. The rapidly growing Hispanic population (57% growth in the U.S. in the past ten years) is a constituency with ever-increasing market and political power. Successfully mobilizing this public requires understanding a myriad of cultural, political, and social nuances that change from community to community and state to state.

Santos Alliances develops strong, thoughtful strategies for capturing and representing the interests of the Hispanic community. These outreach efforts are directed by Frank Santos, a native of San Antonio and former chief national consultant and strategist for the National Hispanic Caucus of State Legislators (NHCSL). Santos Alliances has advised and coordinated effective Hispanic outreach strategies for numerous corporations and professional organizations doing business locally and globally.

News

• Hispanic Republicans Come of Age in Midterm Elections
  November 3, 2010
  


• A New Flavor for the Tea Party: Hispanic
  October 11, 2010
  


• Wooing Latinos proves tricky for GOP
  April 19, 2010
  


• The New Electorate
  March 28, 2010
  


• Has a Democrat Got a Chance of Becoming Governor of Texas?
  March 15, 2010
  


• Incumbent Texas Railroad Commission chair blames loss on voter bias
  March 4, 2010
  


• William McKenzie: A roadmap for the Texas governor's race
  March 2, 2010
  


• More than half of Hispanics identify as conservative, poll finds
  February 24, 2010